&

Conversion

Retention

CRM

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Building retention engines for ecommerce brands & agencies.
Combining lifecycle strategy, data hygiene, deliverability foundations & Shopify optimisation to improve repeat revenue.

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Work with us

Two core ways to engage Eastwick services;
Consulting when you want an operator in your corner.
Coaching when you want to learn the systems.

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    Consulting

    Strategy & Execution

    For ecommerce brands that want retention to run like a system — not a scramble. We clean up the foundations (data, segmentation, deliverability), build lifecycle journeys that make sense, and tighten the Shopify + CRM connection so performance compounds over time..

    Explore Consulting →
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    Coaching

    Learn the frameworks

    For founders and teams who want to learn what I know & build capability that sticks. We’ll translate retention into a clear operating rhythm — how to think, what to prioritise, and how to execute without overwhelm — so you can run lifecycle marketing in-house with confidence.

    Explore Coaching →
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    Tools & Resources

    Templates & practical resources
    Designed to reduce friction and make the next right step obvious. From templates and audit frameworks to AI-supported tools, everything here is built from real client work — so you can move faster, make cleaner decisions, and stay consistent.

    Coming Soon
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Consulting

Lifecycle strategy, CRM execution, deliverability & Shopify optimisation — delivered with clarity & focus on what matters.

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    A fast, high-signal deep dive that shows what’s working, what’s leaking, and what to fix first.

    Ideal for: “We need clarity before we invest more time or tools.”

  • Cover page with flowing line art design and the title 'Fractional Support' in large brown font.

    Ongoing support to build, refine, and run lifecycle marketing without adding internal headcount.

    Ideal for: “We need a steady operator in the mix.”

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    Migrations, flow architecture, deliverability resets, reporting foundations, Shopify optimisation.

    Ideal for: “We want it built properly, start to finish.”

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Coaching

If you want to understand retention deeply — not outsource it forever — coaching helps you build capability that sticks. We’ll map your lifecycle, tighten your operating rhythm & make the work feel simpler to run.

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How Coaching Works

Coaching is designed to create momentum without overwhelm & is completely customised to support your business needs.

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Baseline: Clarify goals, constraints & current maturity (what’s already working, what’s messy).

Step 1
Step 2

Focus: Agree the coaching focus for the next 4–6 weeks (one lane, or a blended plan).

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Embed: Light homework, templates, or checklists so the learning becomes repeatable.

Step 3

Build: Sessions combine teaching & live application — decisions get made in the room.

Step 4

Questions?

If you’re curious, stuck, or just want a second brain — this is the easiest way in. Leave us a message & we’ll get back to you really soon.

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About Eastwick

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Eastwick is my independent practice — built for ecommerce, brands and agencies who want retention to run clean. I bring strategy and execution across CRM, lifecycle, deliverability, and Shopify optimisation, with a focus on clarity, calm systems, and work that compounds.

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View fullsize It’s almost time for retail’s biggest event of the year! Prepare your servers. And may the odds be ever in your favor! #ecommerce #blackfriday